FAQ

ABOUT FISH SOHO

What is Fish Soho?

Fish Soho is a salon-quality hair styling brand that began in a barbershop in Soho, London, in 1987. The South African range includes waxes, styling creams, clay, fibre, gel, curl cream, sea salt spray and root-boosting powder for different levels of hold, texture and shine.

Why is the brand called Fish Soho?

While the original Soho premises were being renovated, old Art Deco tiles were uncovered. A passer-by remembered buying fish from the same location during the war, and the name Fish stuck. The brand grew from one barber chair but kept the bold, creative character of its Soho beginnings.

Is Fish Soho only for men?

Fish Soho is positioned as a men’s hairstyling range, but styling products work according to hair type, length and the result you want—not gender. Anyone can use the product that suits their hair and preferred finish.

Is Fish Soho a salon-quality range?

Yes. Fish Soho is presented as a salon-quality styling range with different formats for volume, curl definition, texture, flexible styling, gloss and strong control. The right choice depends on your hair and desired look.

What do “hold” and “finish” mean in hairstyling products?

Hold describes how strongly a product helps maintain the shape of a hairstyle. Finish describes how the hair looks after styling: matte has little or no visible shine, natural looks closer to untreated hair, and gloss gives a shinier, more polished result.

CHOOSING THE RIGHT PRODUCT

Which Fish Soho product has the strongest hold?

Fish Soho Controlling Wax – 100ml has an extra-strong hold with a gloss finish. For a strong hold with a different finish, choose Pliable Fibre for matte, or Styling Gel, Texturising Cream or Volume Texturising Cream for a natural finish.

Which Fish Soho products give a matte finish?

Choose Sea Salt Spray for beachy texture, Root Boost Styling Powder for lift, Original Sculpting Clay for roughed-up definition, or Pliable Fibre for a strong, reworkable bed-head style. All four are listed with a matte finish.

Which Fish Soho products give a natural finish?

Fish Soho Styling Gel, Curl Cream, Texturising Cream and Volume Texturising Cream are listed with a natural finish. Pick between them according to the result: structure, curl definition, tousled texture or volume.

Which Fish Soho products give a glossy finish?

Fish Soho Controlling Wax, Shape Defining Wax and Original Easy Wash Out Wax give a gloss finish. Controlling Wax provides the strongest hold; the two medium-hold waxes are better when you want a more flexible, remouldable style.

What is the best Fish Soho product for fine or flat hair?

Root Boost Styling Powder is the most direct choice for instant lift at the roots and a fuller, matte look. Volume Texturising Cream gives normal to fine hair strong hold with natural-looking, choppy volume. Sea Salt Spray is another option when the goal is light, tousled body rather than a polished style.

Can Fish Soho make thinning hair grow back?

No. Fish Soho styling products do not claim to regrow hair or treat hair loss. Root Boost Styling Powder and the texturising products can make a style look fuller by adding lift and texture, but that is a cosmetic styling effect rather than hair growth.

Which Fish Soho product is best for curly or wavy hair?

Fish Soho Curl Cream is designed for curl and wave definition, moisture and frizz control. Apply it evenly to damp hair from roots to ends. Sea Salt Spray can be used when you want looser, beach-style texture, but Curl Cream is the focused choice for defined curls and waves.

Which Fish Soho product is best for short hair?

For short hair, choose according to finish. Use Controlling Wax for extra-strong glossy control, Pliable Fibre for strong matte texture, Sculpting Clay for a roughed-up matte look, Styling Gel for spikes or structure, or Root Boost Powder for lift.

Which Fish Soho product is best for medium or longer hair?

Sea Salt Spray works well for body and tousled movement, Curl Cream defines curls and waves, and Shape Defining Wax can smooth frizz on longer hair. Start with a small amount and add more only where needed so the hair keeps its movement.

Which product creates a messy or bed-head hairstyle?

Pliable Fibre is the clearest choice for a strong, matte, undone bed-head look that can be reworked. Sculpting Clay gives a medium-hold, roughed-up and dishevelled finish, while Texturising Cream creates strong, natural-looking tousled texture.

Which product is best for a slicked-back or sharply defined style?

Use Controlling Wax for extra-strong, glossy control; Shape Defining Wax or Easy Wash Out Wax for a medium-hold glossy result; or Styling Gel for a strong, structured style with a more natural finish. Use a comb when applying Styling Gel for a slicker result.

What is the difference between Controlling Wax, Shape Defining Wax and Easy Wash Out Wax?

Controlling Wax offers extra-strong hold, gloss and firm control for short to mid-length hair. Shape Defining Wax offers medium, glossy, remouldable hold and can smooth frizz on longer hair. Easy Wash Out Wax gives a similar medium, glossy, defined style with an easy-wash-out formula.

What is the difference between Texturising Cream and Volume Texturising Cream?

Both products are listed with strong hold, a natural finish and suitability for normal to fine hair. Choose Texturising Cream when tousled texture is the main goal. Choose Volume Texturising Cream when lift, body and a natural, choppy shape are the priority.

What is the difference between Sculpting Clay and Pliable Fibre?

Both give a matte finish. Sculpting Clay has medium hold and is aimed at roughed-up structure and definition. Pliable Fibre has strong, reworkable hold and is aimed at an undone bed-head look that can change through the day.

Should I use Sea Salt Spray or Root Boost Styling Powder?

Use Sea Salt Spray for medium-hold, matte texture through the mid-lengths and ends, especially for a beachy or tousled look. Use Root Boost Styling Powder directly on dry roots when the main problem is flatness and you want instant lift with a matte finish.

HOW TO USE FISH SOHO PRODUCTS

Should I apply Fish Soho products to wet, damp or dry hair?

It depends on the product. Apply Root Boost Powder only to dry hair. Apply Pliable Fibre to dry hair. Curl Cream goes onto damp hair. Sea Salt Spray can be applied to damp or dry hair. Most Fish Soho waxes, creams, clay and Styling Gel can be applied to dry or towel-dried hair; dry hair usually gives more definition, while towel-dried hair helps with smoother distribution.

How much Fish Soho product should I use?

For wax, clay, fibre, cream or gel, start with a pea-sized amount and add more only if needed. Work it thoroughly between your palms before distributing it through the hair. For Curl Cream, use roughly a small coin-sized amount on short hair and increase it gradually for longer or thicker hair.

How do I use Fish Soho Sea Salt Spray?

Shake the bottle, then spray from arm’s length onto damp or dry hair, focusing on the mid-lengths and ends. Scrunch and tousle with your fingertips. For more lift, blow-dry while scrunching. Start lightly and add more only if your hair needs it.

How do I use Fish Soho Root Boost Styling Powder?

Part dry hair, sprinkle a small amount of powder at the roots and massage it in with your fingertips for instant lift. For extra texture and separation, use a little through the rest of the hair. Brush it out or wash the hair to remove it.

How do I use Fish Soho Curl Cream?

Apply Curl Cream evenly to damp hair from roots to ends. Shape or scrunch the hair to define waves and curls, then add a little extra with your fingertips only where more definition is needed. Once dry, scrunch the curls into place for a natural finish.

How do I apply Fish Soho wax, clay, fibre or styling cream?

Start with a pea-sized amount and work it thoroughly between your palms. Distribute it evenly rather than placing one heavy patch at the front. Shape with your fingers for texture or use a comb for a neater look. Add a second small amount only if the style needs more hold.

How do I use Fish Soho Styling Gel without making my hair look stiff?

Use a pea-sized amount and spread it evenly through dry or towel-dried hair. Shape with your hands for spikes or structure, or use a comb for a slicker finish. Too much product in one area can make any gel feel heavier, so build the amount gradually.

Can I combine two Fish Soho products?

Yes, if each product has a clear job. Use Sea Salt Spray on damp hair as a texture base, dry the hair, then add a small amount of clay, fibre or cream for extra definition. Root Boost Powder can add dry lift before a light finishing product. Keep both layers light to avoid weighing the style down.

Can I restyle my hair during the day?

Pliable Fibre, Shape Defining Wax and Easy Wash Out Wax are the clearest reworkable options in the Fish Soho range. Warm the style with your fingertips and reshape it. If too much product has been applied, adding more may make the hair heavy; use water or wash and restart when necessary.

Do Fish Soho products wash out easily?

Original Easy Wash Out Wax is specifically designed for easier wash-out. Root Boost Powder can be brushed out or washed out. Other Fish Soho styling products should be removed with your normal hair-washing routine; the amount used and your hair type can affect how many washes are needed.

Can I use Fish Soho styling products every day?

They are made for external hairstyling use. Use the smallest amount that achieves your result, wash out build-up as needed and follow the directions on the pack. If irritation occurs, stop using the product. Avoid direct contact with the eyes and rinse immediately with water if contact occurs.

RESULTS, HAIR TYPES AND PRODUCT CARE

Will Fish Soho products feel sticky, crunchy or flaky?

The result depends on the product and the amount used. Fish Soho positions its Sea Salt Spray as non-crunchy, Pliable Fibre as non-sticky, Sculpting Clay as leaving no gunk and Styling Gel as non-flaking. Start with a small amount, distribute it evenly and avoid repeated heavy layers for the cleanest finish.

Can a Fish Soho hairstyle survive humidity, wind, a workout or a helmet?

No styling product can guarantee an unchanged result in every condition. For demanding days, choose a stronger-hold option such as Controlling Wax, Pliable Fibre or Styling Gel and use it sparingly. A reworkable product can make it easier to reshape the style after a workout, commute or helmet.

Is Fish Soho suitable for colour-treated, bleached or chemically treated hair?

Hair condition and chemical treatments vary, so do not assume one rule applies to every product or person. Check the current ingredient list and directions on the pack, and ask your stylist or Fish Soho support about the specific product before use.

Are all Fish Soho products vegan, cruelty-free or free from specific ingredients?

Formulas and claims can differ between products. Check the current packaging for the ingredient list and verified claims, or contact Fish Soho South Africa about the exact product. A claim shown for one product should not be treated as a claim for the entire range.

What should I do if I have a sensitive scalp or experience irritation?

Read the label before use and consider a small patch test if you know you are sensitive to styling products. Fish Soho products are for external use only. Stop use if irritation occurs, avoid the eyes, and seek professional medical advice if a reaction is serious or persists.

Does Sea Salt Spray dry out hair?

Fish Soho Sea Salt Spray contains pro-vitamin B5 and sea fennel extract and is positioned to provide texture while supporting hydration. Individual hair can respond differently to salt-based styling products. Avoid over-applying; if your hair feels dry, reduce use and follow an appropriate conditioning routine.

How should I store Fish Soho products?

Keep each product closed, dry and away from excessive heat or direct sunlight. Follow any storage instructions and the period-after-opening symbol shown on the packaging. Do not use a product if its smell, colour or texture has changed unexpectedly.

BUYING FISH SOHO IN SOUTH AFRICA

Where can I buy Fish Soho products in South Africa?

Shop the full available range from the official Fish Soho South Africa online store. Fish Soho is also available through Takealot and selected MediRite Plus stores. Range and stock can differ by retailer and location.

How do I know whether a Fish Soho product is in stock?

The current online stock status appears on the individual product page. Retail partners and physical stores manage their own inventory, so check directly with the retailer before travelling to a store.

Does Fish Soho deliver in South Africa?

Delivery availability, cost and the available service for your address are confirmed during online checkout. If you need help before placing an order, contact Fish Soho South Africa through the website or email info@fishhairstyling.co.za.

Is online payment on the Fish Soho website secure?

The Fish Soho South Africa website states that online payments are SSL secured. Always check that the address begins with https://www.fishhairstyling.co.za/ before entering payment details.

What if my order is incorrect, damaged or needs to be returned?

Contact info@fishhairstyling.co.za with your order number, a description of the issue and clear photographs where relevant. The team can confirm eligibility and the correct next step for the specific order. Do not send a product back before receiving return instructions.

How can a barber, salon or retailer stock Fish Soho?

Use the Fish Soho contact page or email info@fishhairstyling.co.za with your business name, location, contact details and the type of account you are interested in. The South African team can direct your enquiry to the correct sales contact.

How do I contact Fish Soho South Africa?

Email info@fishhairstyling.co.za or use the online contact form. You can also follow Fish Soho South Africa on Instagram, Facebook and YouTube.